Project Leadership
Production
UX Design
Siemens x Bayern Munich
Early prototypes
Live operations
The brief
Siemens’ business model was evolving. It is no longer just a manufacturer of hardware, but a provider of technology focused services and platforms. Siemens needed a way to talk about this shift and remind people that it has always been a company of visionary inventors, revolutionising technology with world-firsts.
Outcomes
We created a digital experience never seen – or heard – before. Using incredibly precise audio capture technology, we recorded every sound during a run of high drama Bayern Munich football games. Thousands of data points were transformed into a 3D soundscape, which, combined with on-pitch data, revealed how fan energy influences player performance.
My role
As team lead, I oversaw planning, production and delivery of the project - engaging the right technical partners, leading UX / UI design through to development and managing a large group of stakeholders from clients to media partners.
Recognition