A living map of innovation
Concepting
workflows
Outcome
The brief
A global sportswear brand asked us to turn a vast archive of research on the future of sport into something teams could actually use. The goal was to connect insights, innovation priorities, and early ideas in a single, explorable view. We set out to design a tool that would not only engage people at its launch event but also live on as a shared system for ongoing discovery and inspiration.
Insights & strategy
We saw that valuable research rarely linked back to product strategy. Our hypothesis: by mapping common themes across studies, teams could spot overlapping opportunities faster. We built an AI-driven pipeline and knowledge graph to surface and connect insights automatically. The interface was designed for exploration rather than answers, pairing intuitive navigation with striking 3D data visualisation to make complex relationships tangible and inspire new ideas across the organisation.
Outcomes
The project delivered an AI ingestion workflow, knowledge graph, and a 3D insight-mapping interface presented on large screens and touch kiosks at an internal event. The system synthesised 18 research projects and generated over 160 new product and service opportunities. It now provides an extendable foundation for future innovation tools; proof that AI can accelerate sense-making and turn research into a living, shared resource for decision-makers and designers alike.
My role